Blazing a New Path in Music and Augmented Reality
PHAROS AR is a shared augmented reality experience that takes Childish Gambino fans through a musical journey of exploration and enlightenment.
A musical journey through Childish Gambino’s latest single – Algorythm
There was a lot of connective tissue and touchpoints between Childish Gambino, Google, and Unity 3D. Our experience was the inspiration for the Pixel 3 Grammy commercial.
Many cutting edge technologies were used including the latest ARCore technologies like Cloud Anchors and post processing and custom shaders in Unity3D.
The press response was incredible with 200M media impressions in the first week alone